Our previous logo was an illustration of the Good Samaritan stopping to help someone who was in great need (Luke 10:25-37)—someone who had been ignored by many other travellers who did not offer to help.
Offering help and hope to others who are suffering is still our mission, and it will always be so . . .
But our new look goes even further to symbolize our ongoing commitment to offer redemptive and restorative outreach to everyone in need of help and hope. The logo is in the shape of the letter “S” for Scott and calls to mind a stained-glass window with geometric circular forms. By contrast, the negative space subtly depicts the cross where Jesus Christ was crucified for our sins so we could have life to the full (John 10:10).
The colours journey from grey to a rich blue to reflect a life transformed as it moves into fullness, security, and potential. The colour yellow evokes a sense of enlightenment. Much like the sun, it is a symbol of growth, passion, and health. The blue represents stability, confidence, wisdom, and faith.